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This is a real hit that creates deep emotions. The advertisement starts with Live.EXTREME.ly, where divers, climbers, and other risk-seekers tell their EXTREME stories. Then, in combination with adrenaline.me we put the right trigger in people's souls. This is what they are invested in: positive emotions. Brands-and-Jingles helps people to create positive emotions.
EXTREME.ly is a fabulous brand. The only concern we have is that it might be too extreme. It appeals well to the hardcore mountaineers, but may frighten away mainstream clients not interested in the dangerous adventures. Yet, again, true "extremist" will love it for emphasising this difference.
In case the company wants to target the top niche audience, EXTREME.ly is very suitable for the holding company, along with Dive.EXTEME.ly etc good enough to be the name of a daughter company too. The main brand is EXTREME.ly and will be there in every activity.
Live.EXTREME.ly should be a nice journal/blog, people would like to visit every day to read some thrilling stories and then try to do something similar in the real life. And of course, we cross sell all ThingsYouCanDo.EXTREME.ly.
They company may offer its top clients blogs like: Asia.EXTREME.ly, Rockies.EXTREME.ly ... and then cross-sell, cross-sell, cross-sell.