Please find below links to some of the white papers on domain branding and marketing written by the members of Brands-and-Jingles' staff.
On .ME domains
In 2008 Brands-and-Jingles diversified from ".com" and ventured into ".me", which was discovered by many other marketeers that year too.
"One Year of .ME: 2009 - "ME" branded names for marketeers", dedicated to the first anniversary of .me, Brands-and-Jingles team summarises the first year of .me domains as well as provides exhaustive overview of "me" marketing.
The paper can be downloaded for free as a PDF document. Full press-release can be read on our marketing blog.
It is a new first level domain established for country Montenegro. However, as our research shows (".ME in various languages", "Why .ME will always be international"), the biggest audience resides in the English speaking world. In no time this will be another ".tv". We believe that this will be much bigger success as ".me" adds a straight link to the buyer and is very suitable for consumer brands.
On .LY domains
Similar to .ME, we write about, to somewhat extend exotic, still very jingling and uprising .LY names on Dot-Ly.Of-Cour.se.
On .UA domains
Another blog on marketing provides interesting insights of online marketing and branding as well as consumer behaviour.
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